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Rank higher, Drive traffic, Boost conversions đ„
Having a brilliantly designed, user-friendly website isnât always enough. Your customers still need to find your website. Gone are the days of phonebooks and the Yellow pages. With Search Engines such as Google and Bing serving users with millions of results every day, itâs becoming increasingly important to work on your websites Search Engine Optimisation (SEO) to cut through the noise. At Three65 Media, weâve got the skills and knowledge to help you to boost your search engine ranking, so that you can enjoy even more conversions.
Not all of our customers requirements are the same. We offered tailored Search Engine Optimisation services to ensure that your website can meet its full potential. The services we offer include:
If you require any advice, or want to speak to our expert team about SEO, we’d love to hear from you.
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Organic search refers to your websiteâs ranking on search engines derived from factors other than advertising spend; from keywords and relevant content, to location based information, meta tags, in-site linking and more.
The basis of an effective organic search approach is a strong understanding of relevant keywords and how these drive traffic to your website. For example, the Bramcote Leisure Centre page will rank well for that exact search term but may not rank as highly for the search âGyms near Nottinghamâ. When delivering SEO, we take a strategic approach that focuses on:
Without any feedback, it is almost impossible to see whether your website is making SEO gains or not. Using Google Analytics, HotJar, and Bing Webmaster tools, we can monitor how many users are finding your website, how your customers are interacting with your website among many other useful metrics.
We select the most important datasets and KPIs that are relevant to your goals and objectives, and track performance over time. Platforms like Google analytics can be hard to use and understand, so we produce our reports in a digestible and easy to read fashion. Analysis of the websites performance will be conducted as well as some recommendations made. We also provide our clients with the opportunity to speak to our team for a regular review.
We can work with you to fully understand your target audience groups and objectives in order start the research for the chosen keywords for your website.
As part of this research, weâll ask you to provide us with some key phrases you believe people looking for your products or services would use to find you on the search engines. We combine your input with our own keyword research and trend analysis to suggest the most effective keyword strategy to rank in search engines for those search terms most likely to bring in interested prospective customers likely to convert.
We also look at what keywords currently deliver traffic to your website and identify other complementary terms that your competitors may not be using. These keywords are also mapped against your key pages. Once we have agreed and defined the search phrases we will begin on page optimisation planning.
Once key relevant phrases that drive traffic to yours and your competitorsâ websites have been identified with the help of competitor intelligence tools, we map all keywords against existing pages or suggested new pages.
We can then share our findings and our data with our clients, with an overall digestible report on what keywords are driving traffic already, and where there is potential. Not only can we assist you to plan keywords and phrases on your website, but also provide advice to write SEO friendly content. As well as all of this information, we also include suggestions around driving conversions through effective meta data which decides what information is shown when your page is displayed in search results.
