Strategic Digital Planning That Delivers ♘
For organisations that want to make the most out of their digital presence, a concrete strategy is integral. The brand guidelines should be consistent across all platforms, websites optimised and accessible, as well as the correct keywords and search terms being targeted. Online advertising can sometimes become time extensive, expensive, and often provides little results. That’s why it’s highly important for your business to develop a robust digital strategy. Three65 Media can help you to design and execute a comprehensive and integrated digital marketing plan across several platforms, so that your business stands the best chance of success online.Contact
Our Digital Marketing Plans are tailored to our clients’ specific needs. We investigate sector-specific trends, conduct competitive analysis and prepare detailed research so that we can recommend the best possible integrated strategy.
Using a range of different methods and tools, we help our clients to create a unified brand across all platforms, while minimising the amount of time required to do so.
The way people search for information has changes massively over the past 15 years. It’s now fundamentally important that your website is optimised for search engines. Search Engine Optimisation comprises of several different aspects, which combined, can significantly improve your website’s performance.
Keyword research is a brilliant tool for helping to make informed decisions about optimising your website and creating the most SEO-friendly content. Our Digital Marketing Plans may include keyword research to help determine the best keywords and search terms to drive traffic to your website.
Social media plays an ever increasing part in our lives. This makes it a great tool for organisations to interact with their audience. With millions of daily users over several platforms, social media could be a vital part of your business’ digital success. In our plans, we consider some of the following:
The content you create for your website, social media and emails is arguably the most important part. It’s important to ensure that you are delivering the right messages to your clients. In the digital world, you don’t have much time before your audience scrolls past or clicks away, so your message must be engaging, clear and concise.
With this in mind, we provide several ideas for content for your website, blogs, and social media platforms to encourage the best engagement with your audience, while also delivering a clear marketing message.
Without analytics data, it is difficult to track progress. While you may notice an increase in sales, using analytics allows us to help you fine tune your strategy. Our reports will help you to decipher what strategies are working best, what can be improved upon alongside a vast number of beneficial insights.
Depending on the audience you interact with, starting a newsletter or email campaign could be a valuable resource for marketing your products or services. By collecting email addresses, you can deliver your marketing message directly to your target audience’s inbox. This can be great for generating repeat business. When we create a digital marketing plan, we will consider the potential benefits verses overheads for your organisation of starting an email campaign, and what content to include. If required, we’ll help you to set up a newsletter or email campaign using industry-standard tools.
Pay-per-click advertising can be useful alongside organic growth. It can allow you to make use of the vast amounts of data tech companies like Google and Facebook have acquired by creating targeted advertisements. PPC can take the form of a simple paid search engine listing, or social media advertising. Our reports consider the benefits of PPC as well as the best terms to target.