Planning & Strategy

Strategic Digital Planning That Delivers ♘

App Planning

Plan for your business' digital success

For organisations that want to make the most out of their digital presence, a concrete strategy is integral. The brand guidelines should be consistent across all platforms, websites optimised and accessible, as well as the correct keywords and search terms being targeted. Online advertising can sometimes become time extensive, expensive, and often provides little results. That’s why it’s highly important for your business to develop a robust digital strategy. Three65 Media can help you to design and execute a comprehensive and integrated digital marketing plan across several platforms, so that your business stands the best chance of success online.



Our Digital Marketing Plans are tailored to our clients’ specific needs. We investigate sector-specific trends, conduct competitive analysis and prepare detailed research so that we can recommend the best possible integrated strategy.

Using a range of different methods and tools, we help our clients to create a unified brand across all platforms, while minimising the amount of time required to do so.


The way people search for information has changes massively over the past 15 years. It’s now fundamentally important that your website is optimised for search engines. Search Engine Optimisation comprises of several different aspects, which combined, can significantly improve your website’s performance.

Keyword Research

Keyword research is a brilliant tool for helping to make informed decisions about optimising your website and creating the most SEO-friendly content. Our Digital Marketing Plans may include keyword research to help determine the best keywords and search terms to drive traffic to your website.

Social Media

Social media plays an ever increasing part in our lives. This makes it a great tool for organisations to interact with their audience. With millions of daily users over several platforms, social media could be a vital part of your business’ digital success. In our plans, we consider some of the following:

  • What platforms should your brand be using?
  • What platforms is your target market using?
  • When are the best times of day to post?
  • What content should I be posting/creating?
  • Methods for automated and scheduled posting
  • Would paid social media advertising be beneficial?

Content Marketing & Planning

The content you create for your website, social media and emails is arguably the most important part. It’s important to ensure that you are delivering the right messages to your clients. In the digital world, you don’t have much time before your audience scrolls past or clicks away, so your message must be engaging, clear and concise.

With this in mind, we provide several ideas for content for your website, blogs, and social media platforms to encourage the best engagement with your audience, while also delivering a clear marketing message.

Analytics & Reporting

Without analytics data, it is difficult to track progress. While you may notice an increase in sales, using analytics allows us to help you fine tune your strategy. Our reports will help you to decipher what strategies are working best, what can be improved upon alongside a vast number of beneficial insights.

Email Campaigns & Newsletters

Depending on the audience you interact with, starting a newsletter or email campaign could be a valuable resource for marketing your products or services. By collecting email addresses, you can deliver your marketing message directly to your target audience’s inbox. This can be great for generating repeat business. When we create a digital marketing plan, we will consider the potential benefits verses overheads for your organisation of starting an email campaign, and what content to include. If required, we’ll help you to set up a newsletter or email campaign using industry-standard tools.

PPC Advertising

Pay-per-click advertising can be useful alongside organic growth. It can allow you to make use of the vast amounts of data tech companies like Google and Facebook have acquired by creating targeted advertisements. PPC can take the form of a simple paid search engine listing, or social media advertising. Our reports consider the benefits of PPC as well as the best terms to target.

Digital marketing is the process of  targeting, interacting with and promoting to your customers through digital channels. Essentially, it’s marketing as you know it, but through digital means.

There are several elements that make up digital marketing. This can include Search Engine Optimisation, Social Media, online advertising, PPC advertising, digital content creation, keyword research and email marketing to name a few.

SEO stands for search engine optimisation. This is the process of looking at several factors of your website and improving them in order to appear higher on Google and other search platforms. This may involve looking at your websites code, the content on your website as well as generating links to your website from other websites.

Optimising your website for search engines will result in more users finding your website when they look for information online. This can result in more conversions or sales.

There isn’t necessarily a golden rule for how often you should post to your blog or social media. However, a few guidelines can be followed.

Some recommend you should post to your blog two to four times a week, however, this can be quite labour intensive. A solid goal is one post per week.

For social media, you generally shouldn’t post too often, as it will likely have the negative effect. Users will become fatigued with scrolling past your content if it is not engaging enough, and likely unfollow. There are some strategies that can be used to overcome this.

A blog or news section can be an extremely useful tool for increasing the number of users that find your website. By creating useful, engaging and targeted content for your website, you are likely to rank higher on search engines. It is also a great way to communicate regularly with your audience.

You might not necessarily need a blog or news section, but it is definitely something to consider if you feel that you have plenty of content to write about, and can benefit from it.

While your overall sales could give a clue to how well your digital marketing is working, it is difficult to really determine the success of your efforts without proper tools.

Tools such as Google Analytics, Search Console or Bing Webmaster tools help to track how many users interact with your site, how they behave on your website and how they found your website. This data can be extremely helpful for finding out what strategies do and don’t work.